Sätila of Sweden has been making hats and scarves in a small village in Västra Götaland for over 130 years. They're the people behind the original Stenmark beanie - the hat that Ingemar Stenmark made iconic on ski slopes across the world in the 70s. Designed and produced in Sweden for generations, Sätila has built its name around quality craftsmanship and responsible business practices.
This year, they chose to stand with Ukraine.
Together we launched a campaign in support of The Ambulance Initiative — a project started by HUG and Omnistaff to raise funds for ambulances and rescue vehicles for the frontline in Ukraine. Sätila joined by dedicating a selection of their products to the cause: 10% from every HUG-marked item sold goes directly to the initiative.
For us at HUG, it matters when a business doesn’t just communicate its values but actually acts on them. That's the kind of partnership that keeps us going.
We are deeply grateful to Sätila for their trust, support, and for being part of this meaningful initiative. Together, we build a better future.
.png)
